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Product Leadership: Pathways to Profitable Innovation
Product Leadership Pathways to Profitable Innovation
Author: Robert G. Cooper
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newton's. Cooper...  more »
ISBN-13: 9780465014330
ISBN-10: 046501433X
Publication Date: 1/4/2005
Pages: 288
Edition: 2nd
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Publisher: Basic Books
Book Type: Hardcover
Members Wishing: 0
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