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Product Management
Product Management
Author: Donald R. Lehmann, Russell S Winer, Donald Lehmann, Russell Winer
Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the famili...  more »
ISBN-13: 9780070275492
ISBN-10: 0070275491
Publication Date: 7/3/2001
Pages: 530
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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