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Product Strategy and Management (2nd Edition)
Product Strategy and Management - 2nd Edition
Author: Michael Baker, Susan Hart
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product develop...  more »
ISBN-13: 9780273694502
ISBN-10: 0273694502
Publication Date: 5/24/2007
Pages: 560
Edition: 2
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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