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Professional Purchasing (Consumer Research and Policy Series)
Professional Purchasing - Consumer Research and Policy Series
Author: Lars-Erik Gadde, Hakan Hakansson
As industry has become more specialized, purchasing has developed into a vital strategic resource. This study identifies the major issues involved and provides critical analysis, overturning many theories and assumptions surrounding purchasing. Through an analysis of buyer behaviour, all the key processes are examined in detail. They include: su...  more »
ISBN-13: 9780415103978
ISBN-10: 0415103975
Pages: 208
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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