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Professional Selling: A Trust-Based Approach
Professional Selling A TrustBased Approach
Author: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Jr., Charles H. Schwepker, Michael R. Williams
PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice i...  more »
ISBN-13: 9780324538090
ISBN-10: 032453809X
Publication Date: 2/5/2007
Pages: 480
Edition: 4
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Publisher: South-Western College Pub
Book Type: Paperback
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