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Promotion and Integrated Marketing Communication
Promotion and Integrated Marketing Communication
Author: Richard J. Semenik
Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all th...  more »
ISBN-13: 9780324125689
ISBN-10: 0324125682
Pages: 582
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Members Wishing: 0
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