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Promotion & Marketing for Broadcasting & Cable
Promotion Marketing for Broadcasting Cable
Author: Susan Tyler Eastman
* Endorsed by Promax, the national association of marketing executives in electronic media — * Professional as well as academic use — * Revised to include role of the World Wide Web — * Companion video for instructors The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural, technological, and eco...  more »
ISBN-13: 9780881335361
ISBN-10: 0881335363
Pages: 444
Edition: 2 Sub
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Publisher: Waveland Pr Inc
Book Type: Paperback
Members Wishing: 0
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