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Search -
The Psychology of Consumer Behavior
The Psychology of Consumer Behavior
Author:
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of cons... more »
Author:
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of cons... more »
ISBN-13: 9780898598575
ISBN-10: 0898598575
Publication Date: 5/1/1990
Pages: 232
Edition: 1
Rating: ?
ISBN-10: 0898598575
Publication Date: 5/1/1990
Pages: 232
Edition: 1
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Health, Fitness & Dieting >> Psychology & Counseling >> General
- Reference >> Consumer Guides
