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The Psychology of Consumer Profiling in a Digital Age (Routledge Studies in Marketing)
The Psychology of Consumer Profiling in a Digital Age - Routledge Studies in Marketing
Author: Barrie Gunter
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. T...  more »
ISBN-13: 9781138957961
ISBN-10: 1138957968
Publication Date: 5/19/2016
Pages: 264
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Publisher: Routledge
Book Type: Hardcover
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