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The Psychology of Survey Response
The Psychology of Survey Response
Author: Roger Tourangeau, Lance J. Rips, Kenneth Rasinski
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained. Topics include the comprehension of survey questions, th...  more »
ISBN-13: 9780521576291
ISBN-10: 0521576296
Publication Date: 3/13/2000
Pages: 415
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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