Public Opinion Author:Walter Lippmann The words "public opinion" are used every day. The phrase is meant to describe the force which governs politics and social relations. What is it? How is it formed? How does it work? Where does it fall? Can it work better? — This book is the first attempt to explore and survey public opinion under modern conditions and in the light of our mo... more »dern knowledge of human nature. It is not a moralistic judgment, but a fundamental investigation. It deals also with such aspects of the inquiry as the underlying principles of censorship, propaganda, publicity, electioneering, news and intelligence work. Finally it raises the question of public opinion in relation to the future of democracy.« less