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Public Relations: The Basics
Public Relations The Basics
Author: Ron Smith
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strat...  more »
ISBN-13: 9780415675840
ISBN-10: 0415675847
Publication Date: 10/17/2013
Pages: 288
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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