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Public Relations Campaigns and Techniques: Building Bridges into the 21st Century
Public Relations Campaigns and Techniques Building Bridges into the 21st Century
Author: Fran R. Matera, Ray J. Artigue
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of ca...  more »
ISBN-13: 9780205158157
ISBN-10: 0205158153
Publication Date: 11/10/1999
Pages: 280
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Publisher: Allyn Bacon
Book Type: Paperback
Members Wishing: 0
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