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Public Relations Cases (Mass Communication)
Public Relations Cases - Mass Communication
Author: Jerry A. Hendrix
This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an ove...  more »
ISBN-13: 9780534248406
ISBN-10: 0534248403
Pages: 477
Edition: 3rd
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
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