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Public Relations on the Net: Winning Strategies to Inform, Influence the Media, the Investment Community, the Government, the Public, More
Public Relations on the Net Winning Strategies to Inform Influence the Media the Investment Community the Government the Public More
Author: Shel Holtz
The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage o...  more »
ISBN-13: 9780814471524
ISBN-10: 0814471528
Publication Date: 6/15/2002
Pages: 444
Rating:
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Publisher: American Management Association
Book Type: Paperback
Members Wishing: 0
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