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Public Relations: The Profession and the Practice
Public Relations The Profession and the Practice
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public re...  more »
ISBN-13: 9780073378879
ISBN-10: 0073378879
Publication Date: 11/18/2008
Pages: 456
Edition: 3
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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