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Public Relations: Strategies and Tactics
Public Relations Strategies and Tactics
Author: Dennis L. Wilcox, etc.
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic ...  more »
ISBN-13: 9780060401764
ISBN-10: 0060401761
Pages: 672
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Publisher: Joanna Cotler Books
Book Type: Hardcover
Members Wishing: 0
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