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Public Relations: Strategies and Tactics (10th Edition) (MyCommunicationLab Series)
Public Relations Strategies and Tactics - 10th Edition - MyCommunicationLab Series
Author: Dennis L. Wilcox, Glen T. Cameron
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today?s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth e...  more »
ISBN-13: 9780205770885
ISBN-10: 0205770886
Publication Date: 1/29/2011
Pages: 624
Edition: 10
Rating:
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Publisher: Allyn & Bacon
Book Type: Hardcover
Members Wishing: 0
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