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Public Relations Strategy
Public Relations Strategy
Author: Sandra Oliver
This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, may be aware of the requirements of the tactical profession like media relations, trade shows, publicity eventsbut...  more »
ISBN-13: 9780749435417
ISBN-10: 0749435410
Publication Date: 12/15/2001
Pages: 160
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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