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Public Relations Strategy (PR in Practice)
Public Relations Strategy - PR in Practice
Author: Sandra Oliver
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function.   The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed ...  more »
ISBN-13: 9780749456405
ISBN-10: 074945640X
Publication Date: 1/28/2010
Pages: 192
Edition: Third Edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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