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Public Relations Writing: Form and Style (Mass Communication)
Public Relations Writing Form and Style - Mass Communication Author:Doug Newsom, Bob Carrell This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Topics that are addressed include: writing PR people do and the context in which they do it; writing for small a... more »udiences; and writing for the mass media and special audiences.« less