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Public Relations Writing Worktext: A Practical Guide for the Profession
Public Relations Writing Worktext A Practical Guide for the Profession
Author: Joseph M. Zappala
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the wri...  more »
ISBN-13: 9780203871638
ISBN-10: 0203871634
Pages: 293
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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