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Public Relations Writing and Media Techniques
Public Relations Writing and Media Techniques
Author: Dennis L. Wilcox, Lawrence W. Nolte
This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of rea...  more »
ISBN-13: 9780673980830
ISBN-10: 0673980839
Publication Date: 11/1996
Pages: 494
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Publisher: Longman Pub Group
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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