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Public Relations Writing Worktext: A Practical Guide for the Profession
Public Relations Writing Worktext A Practical Guide for the Profession
Author: Joseph M. Zappala, Ann R. Carden
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the wri...  more »
ISBN-13: 9780415997546
ISBN-10: 0415997542
Publication Date: 9/14/2009
Pages: 312
Edition: 3
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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