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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Publicity for Nonprofits Generating Media Exposure That Leads to Awareness Growth and Contributions
Author:
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes. — In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions... more »award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
Author:
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes. — In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions... more »award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
ISBN-13: 9781419522994
ISBN-10: 141952299X
Publication Date: 6/1/2006
Pages: 256
Rating: 1
ISBN-10: 141952299X
Publication Date: 6/1/2006
Pages: 256
Rating: 1
4 stars, based on 1 rating
Genres:
- Business & Money >> General
- Business & Money >> Industries >> Nonprofit Organizations & Charities
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Public Relations
