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Publicity and Public Relations
Publicity and Public Relations
Author: Dorothy I. Doty, Marilyn Pincus
Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being...  more »
ISBN-13: 9780764114014
ISBN-10: 0764114018
Publication Date: 1/1/2001
Pages: 224
Edition: 2nd
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Publisher: Barron's Educational Series
Book Type: Paperback
Members Wishing: 0
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