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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow Transform Your Business by Being Remarkable
Author: Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. — What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands...  more »
ISBN: 112023
Pages: 145
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Book Type: Paperback
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