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On Purpose: Delivering a Branded Customer Experience People Love
On Purpose Delivering a Branded Customer Experience People Love
Author: Shaun Smith, Andy Milligan
With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.  — A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides ...  more »
ISBN-13: 9780749471910
ISBN-10: 0749471913
Publication Date: 10/28/2015
Pages: 296
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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