The Pursuit of WOW Author:Tom Peters Tom Peters-author, provacateur, business visionary - helped us navigate Present Shock in the Tom Peters Seminar, the first book in his exciting series of paperback originals. But holdon to your crash helmet- the wild ride accelerates in The Pursuit of Wow! — Peters wants to give you the words,the tools, to survive in the tumultuous nineties. A do... more »zen years ago his groundbreaking book In Search Of Excellence changed the way business does business. Now it's time to take the next leap- into the NAFTA, GATT, all-the-world's-a-cyberstage era. Getting to a place called excellence is no longer the idea. You've got to take that leap, then leap again - catapult their imaginations, blow their mindsets, knock their Nikes off. In a word, wow!them. It's the wow!ers who will win in this brazen new world.
Organized into more than 200 thought- and action- provoking elements - from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating markets where none existed before - The Pursuit of Wow! is practical guide to impractical times, containg the tactics and strategies you'll need to get on the bullet train.
This brash, disgestible book might drive you up the wall, it might drive you to distraction, but it might also drive you (and your business) to new heights in the twenty-first-century global marketplace.« less