Skip to main content
PBS logo
 
 

Search - Quantitative Analysis in Marketing Management

Quantitative Analysis in Marketing Management
Quantitative Analysis in Marketing Management
Author: Luiz Moutinho, Fiona Davies, Mark Goode
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations manag...  more »
ISBN-13: 9780471963394
ISBN-10: 0471963399
Publication Date: 5/14/1998
Pages: 342
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.