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Quantitative Analysis in Marketing Management
Quantitative Analysis in Marketing Management
Author: Luiz Moutinho, Mark Goode, Fiona Davies
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations manag...  more »
ISBN-13: 9780471964308
ISBN-10: 0471964301
Publication Date: 4/18/2000
Pages: 342
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Publisher: John Wiley Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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