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Quantitative Methods in Marketing
Quantitative Methods in Marketing
Author: Graham J Hooley, Michael K Hussey, Graham Hooley, Michael Hussey
Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.
ISBN-13: 9781861524171
ISBN-10: 186152417X
Publication Date: 4/29/1999
Pages: 300
Edition: 2
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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