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A Question of Trust: The Crucial Nature of Trust in Business, Work and Life-and How to Build It
A Question of Trust The Crucial Nature of Trust in Business Work and Lifeand How to Build It Author:Sally Bibb, Jeremy Kourdi Describing the anatomy of trust and explaining it through a diverse range of fascinating case studies, this book clarifies the value of trust within a company and the costs incurred when trust erodes. Trust can be difficult to define, understand, and achieve, but the payoffs are exceptional: it allows people to take risks and encourage innovatio... more »n, and it increases customer loyalty. Explaining how trust is built within the company and how it is developed with customers makes this resource an important management tool during a time when trust is a scarce commodity.« less