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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Questionnaire Design How to Plan Structure and Write Survey Material for Effective Market Research - Market Research in Practice
Author: Ian Brace
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types ...  more »
ISBN-13: 9780749467791
ISBN-10: 0749467797
Publication Date: 6/28/2013
Pages: 288
Edition: Third Edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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 reviewed Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) on + 8 more book reviews
This is a professional market research question creation book. I used it for a company and it was very helpful.


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