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Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century
Raising the Corporate Umbrella Corporate Communications in the TwentyFirst Century
Author: Philip J. Kitchen, Don Schultz
Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communic...  more »
ISBN-13: 9780333926390
ISBN-10: 0333926390
Publication Date: 11/17/2001
Pages: 432
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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