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Rating the Audience: The Business of Media
Rating the Audience The Business of Media
Author: Mark Balnaves, Tom O'Regan, Ben Goldsmith
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreem...  more »
ISBN-13: 9781849663427
ISBN-10: 1849663424
Publication Date: 12/26/2011
Pages: 224
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Publisher: Bloomsbury Academic
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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