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Ratings Analysis: Theory and Practice (Communication Textbook Series)
Ratings Analysis Theory and Practice - Communication Textbook Series
Author:
When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism... more »
Author:
When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism... more »
ISBN-13: 9780805802399
ISBN-10: 0805802398
Publication Date: 3/1/1991
Pages: 304
Edition: 1
Rating: ?
ISBN-10: 0805802398
Publication Date: 3/1/1991
Pages: 304
Edition: 1
Rating: ?
0 stars, based on 0 rating
