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Readings in Modern Marketing
Readings in Modern Marketing
Author: John A. Quelch
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing produ...  more »
ISBN-13: 9789629962791
ISBN-10: 9629962799
Publication Date: 9/1/2007
Pages: 756
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Publisher: The Chinese University Press
Book Type: Paperback
Other Versions: Hardcover
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