Ready SetWhoa Author:Lisa Carver, Carol Spieckerman Ready, Set . . . Whoa! Are You Really Ready for Retailers? Got a must-see product for retail buyers? An idea that nobody?s thought of or a big improvement on what?s out there? Your quality, packaging, or concept fills a void in the marketplace? Ready? Set? . . .Whoa! Don?t spend another dime on your venture until you read this book! ... more »97% of all new products fail . . . and not because they were bad ideas ideas! Whether you?re a start-up seeking reality-based retail strategies or an established retail vendor wanting to increase your eligibility for new branding, licensing, and distribution opportunities, learn what it really takes to get your products in front of major retailers and more importantly, how to keep them there!« less