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Real Numbers Behind Successful Website Promotion 2000
Real Numbers Behind Successful Website Promotion 2000 Author:Anne Fischer Lent This year, total Web-generated business revenue will reach $132 billion aided by promotional budgets totaling $13.1 billion, or 10% of expected revenue generation. Where the money is spent online and offline is key to today's Web businesses. What's a website to do? Online banner ads? E-mail marketing? Website contests and sponsorships? Print ... more »display advertising? Direct-mail marketing? In the newly realistic website promotional picture of the year 2000, sites are using all of these methods and more to build traffic and develop loyalty. Combined with clean website performance and strong customer service, site promotion remains a critical tool for building market share and growing the Web business at an extraordinary pace. Now is the time to build market share by learning how the findings revealed in "Real Numbers Behind Successful Website Promotion" can help your business grow. Topics include: Global promotional expenditures for 2000 (online & offline methods)
Benchmarks for website promotional planning, budgeting and ROI
Decision processes and factors that contribute to successful promotion
Identification of the most valuable promotional methods
Relationships between promotion for trial and promotion to build loyalty
Profiles of promotion among B-to-B and B-to-C websites
Profiles of online content sites with substantial advertising revenues
How site experience, business sector, operating characteristics and profitability impact site promo programs
This information, gathered directly from the Managers responsible for website performance at more than 1,000 online businesses, has been created to offer a rational, data-driven guide to aid Web executives, strategists, consultants, designers and advertisers in being successful long-term.« less