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The Real Power of Brands: Putting Brands to Work in a Changing World (Financial Times Series)
The Real Power of Brands Putting Brands to Work in a Changing World - Financial Times Series
Author: Stuart Crainer
The complete guide to brand management, this book addresses the new environment facing brands in the 1990s and beyond. Using high profile case studies, interviews and real life examples, this text provides insight into the changing world of brands and looks at the most recent cases.
ISBN-13: 9780273613794
ISBN-10: 0273613790
Publication Date: 8/3/1995
Pages: 214
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Publisher: Financial Times/Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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