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Real Time: Preparing for the Age of the Never Satisfied Customer
Real Time Preparing for the Age of the Never Satisfied Customer
Author: Regis McKenna
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification...or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything-anytime, anywhere, and in-your-face. We get cash in second...  more »
ISBN-13: 9780875849348
ISBN-10: 0875849342
Publication Date: 3/1999
Pages: 224
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Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
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