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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns
The Reasoning Voter Communication and Persuasion in Presidential Campaigns
Author: Samuel L. Popkin
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through...  more »
ISBN-13: 9780226675459
ISBN-10: 0226675459
Publication Date: 6/15/1994
Pages: 332
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Publisher: University Of Chicago Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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