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Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era
Record Label Marketing How Music Companies Brand and Market Artists in the Digital Era
Author: Clyde Philip Rolston, Amy Macy, Tom Hutchison, Paul Allen
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third ed...  more »
ISBN-13: 9780415715157
ISBN-10: 0415715156
Publication Date: 10/13/2015
Pages: 472
Edition: 3
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Publisher: Focal Press
Book Type: Hardcover
Members Wishing: 0
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