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Search - Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)
Relationship Marketing in Professional Services A Study of AgencyClient Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies
Author: Aino Halinen, Routledge
This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest f...  more »
ISBN-13: 9780415146074
ISBN-10: 0415146070
Publication Date: 12/16/1996
Pages: 392
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Publisher: Routledge
Book Type: Library Binding
Members Wishing: 0
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