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Relationship Marketing: Successful Strategies for the Age of the Customer
Relationship Marketing Successful Strategies for the Age of the Customer
Author: Regis McKenna
The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.
ISBN-13: 9780756782436
ISBN-10: 0756782430
Publication Date: 7/30/1991
Pages: 242
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Publisher: Diane Pub Co
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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