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Relationship Marketing : Winning and Keeping Customers (CIM Professional Development S.)
Relationship Marketing Winning and Keeping Customers - CIM Professional Development S.
Author: Adrian Payne, Martin Christopher, Helen Peck, Moira Clark
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The e...  more »
ISBN-13: 9780750640176
ISBN-10: 0750640170
Publication Date: 5/4/1998
Pages: 320
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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