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The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management
The RelationshipBased Enterprise Powering Business Success Through Customer Relationship Management
Author: Ray McKenzie
From the backcover Practical, proven ways to make customer relationship management (CRM) profitable. Filled with real-world insights and examples from leading management consultants, and written by an expert in the field, The Relationship-Based Enterprise presents a comprehensive view and coneptual roadmap to help you navigate and profit from t...  more »
ISBN-13: 9780070860810
ISBN-10: 0070860815
Publication Date: 1/15/2001
Pages: 367
Edition: 1st
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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