The Relaxed Sell Author:Thomas Whiteside In the era of high pressure merchandising, who, with gigantic campaigns on radio, television, and in other media, is out to persuade you and millions of others to buy. buy, buy. This book, written from first hand observation, is about the fantastic world of the merchandiser and advertisers. The author, with tongue in cheek detachment, tells of t... more »he triumphs and tribulations of some of the big commercial promotions of these hectic days.« less