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Relentless: The Japanese Way of Marketing
Relentless The Japanese Way of Marketing
Author: Johny K. Johansson, Ikujiro Nonaka
No one ever heard of Lexus until it all but ran Mercedes off the road. Whether it's with cars or cameras, Sega games or Mighty Morphin Power Rangers, the Japanese seem to conquer every market they decide to target, often leaving American businessmen shaking their heads and wondering how they did it. Relentless offers readers unique ac...  more »
ISBN-13: 9780887308604
ISBN-10: 0887308600
Publication Date: 8/1997
Pages: 224
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Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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